AI Marketing
Transformation
for DACH SMEs.
Fixed-scope consulting engagements for companies ready to move beyond experimenting with AI tools. 11+ years in marketing, built for the DACH market.
AI Marketing
Transformation.
Your team is using AI tools but output is inconsistent and nothing connects to your reporting stack.
€3,000–6,000 · Phase 1 · Fixed scope
Current AI tool audit
Full inventory of what you have, what's working, and what's wasted. Most SMEs are paying for 4–6 tools with 40% overlap and no clear owner.
3 highest-leverage automations identified
Not a list of everything AI could theoretically do. Three specific automations ranked by implementation effort versus revenue or time impact for your company.
First automation implemented and documented
One automation goes live during the engagement. Not a proof of concept — a running system with an owner and a monitoring process.
Handoff playbook the team can run independently
Documentation written for the person who will maintain it, not for a consultant. Includes edge cases, failure modes, and escalation paths.
Timeline: 4–6 weeks, fixed scope. No retainer, no scope creep.
Product Launch
Strategy.
You have a product ready for DACH but no structured go-to-market plan. I compress the planning cycle by 30–40%.
Quote on request · Fixed scope
Jobs-to-Be-Done customer research brief
Structured interview guide and synthesis framework. You don't launch into a market you haven't listened to — this becomes the brief every channel strategy references.
Full-funnel channel strategy document
Channel selection, sequencing, and budget allocation for DACH. Built on what has actually moved product in this market, not generic digital marketing frameworks.
Sell-out target model with channel KPIs
A model that connects your revenue target to channel-level activity. Gives category managers and retailers something to plan against. Based on the framework I used at VeSync: 117% of sell-out target in 53 days.
Agency and creator briefs ready to send
Creative briefs, channel briefs, and influencer briefs written to the standard an agency can execute without a month of back-and-forth.
Timeline: 3–4 weeks. Priced per engagement after a scoping call.
Discovery call
20 minutes. You describe the problem, I ask the questions that matter. No pitch deck.
Scope proposal
Within 48 hours I send a fixed-scope proposal with deliverables, timeline, and price.
Fixed engagement
We work to the agreed scope. No retainer, no scope creep, no surprise invoices.
Handoff
Everything documented. Your team runs it independently after the engagement closes.
Commercial
impact.
11+ years. Three enterprise environments. Concrete numbers, not credentials.
117% of sell-out target in 53 days
Full-funnel launch of a premium airfryer at VeSync across 8 channels simultaneously. Aligned category managers, briefed agencies, owned the budget, delivered the post-mortem.
7-figure annual content cost reduction at BSH
Restructured content production across 10+ countries while lifting organic reach. Organic media scaled to €M+ equivalent. This is what systematic beats creative looks like.
600% CRM growth at Samsung
Built the CRM infrastructure and loyalty programmes that scaled the subscriber base. The growth came from architecture decisions, not campaign spend.
AI as infrastructure, not a content shortcut
Building vision-intelligence, an AI marketing platform for DACH SMEs, as a solo project. I can audit your current AI usage, identify three high-leverage automations, and have the first one running in the first month.
Start with a
discovery call.
berksaraloglu@gmail.com · I respond to specific enquiries within 48 hours.