Berk
Saraloglu.
I spent 11 years inside three of the world's largest consumer electronics companies building what the marketing function should look like. The same structural gaps kept appearing at every scale. So I started building the infrastructure to fix them.
Industrial Design first.
METU and Politecnico di Torino didn't teach me marketing. They taught me to ask why a person would pick up an object before deciding what the object should look like. That instinct — user first, surface last — is the thing I've never been able to switch off. It's why I brief agencies differently, why I audit customer journeys before touching a campaign, and why I build tools before I theorise about them.
The same gap, every time.
At Samsung, BSH, and VeSync the brief was always different. The structural gap was always the same: campaigns built faster than the infrastructure could support them. No unified customer data. No content system that survived beyond the agency relationship. No way to measure what actually moved qualified demand. I rebuilt it at every stop — a 22-module IMC operating system at VeSync, a global CRM and content architecture at Siemens spanning 20+ countries, a pandemic-era digital turnaround at Profilo that tripled online revenue YoY and earned a promotion to Munich HQ in 9 months, and a localized conversion engine at Samsung that lowered CAC by 22%.
AI changes the math.
A three-person marketing team can now run the intelligence layer that used to require twenty. The gap I kept rebuilding inside large companies can be productised for the SMEs that never had the budget to fix it properly. I'm building that infrastructure — and staying available as a senior marketing leader for the companies that want someone who has already done it at scale.
Timeline.
Full case studiesValedictorian
Saint Michel French High School · Istanbul
B.Sc. Industrial Design
Middle East Technical University, Ankara · Exchange: Politecnico di Torino, Italy
B2B Marketing Specialist
ORMA Chipwood · Istanbul · Mar 2015 – Mar 2016
Brand Store Development Manager
Samsung Electronics · Istanbul
M.A. Marketing Communications
Istanbul Bilgi University · GPA 3.68 · Thesis: IMC in Consumer Electronics
Digital Marketing Specialist
Samsung Electronics · Istanbul · 3× Kristal Elma 2019
Digital Marketing Manager
BSH / Profilo · Istanbul → promoted to Munich HQ after 9 months
Global Brand Communications Manager
BSH / Siemens · Munich · Promoted 2023 · Ended via company restructuring
IMC Manager, EU
VeSync GmbH (COSORI · Levoit) · Hamburg · Nov 2025 – May 2026
Building vision-intelligence
AI marketing infrastructure for SMEs · Hamburg
Building.
All projectsvision-intelligence
The gap I kept rebuilding at BSH and VeSync — a unified content and campaign intelligence layer — made into a product for SMEs that can't afford an enterprise marketing stack. The same infrastructure, a fraction of the cost.
Detailsresume-matcher
Built while navigating my own job search in Germany. ATS optimisation that reflects how German hiring systems actually work — not a generic keyword tool, but a market-specific matching engine I built and used myself.
DetailsMusic
Indie songwriter. Writing about movement — physical, creative, professional. It feeds back into how I think about brand: both require knowing what a person actually feels before they can name it.
ListenHamburg
Based here since late 2024. Not relocating before mid-2027 — family roots, my partner's professional certification process, and a wedding in September 2026 all tie me here. Hamburg is the base; Europe is the market.
Background
Turkish. Grew up in Istanbul, studied in Ankara and Turin, moved to Munich for BSH, then Düsseldorf for VeSync, now Hamburg. The pattern of moving for the right role is well established — just not outside Germany for now.
Available for the
right role in Hamburg.